Accurate Measured Performance (AMP) Coaching use the principles of SMART Training to provide the cornerstone for our coaching philosophy. AMP coaches use evidence-based training science, technology and experience to guide athletes toward their goals. AMP aims to inspire others through their community of athletes who are great ambassadors for sport.
Head Coach
Jay is a British Triathlon Coach (Lv3 HPCP), a Precision Nutrition Lv1 Coach, Lv3 Personal Trainer and the founder and head coach of AMP Coaching Ltd. He holds a Degree (1st Hons) in Leadership and Management, numerous levels of Coaching and Mentoring Accreditation’s through ILM and CMI and is a member of the Foundation for Leadership through Sport.
Find me on British Triathlon Coach Finder
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A credible athlete, Jay has competed for Great Britain as an AG athlete across multiple distances for both Duathlon and Triathlon on the ETU and ITU stages. A keen runner, he has seen multiple podiums in 5k (Pb 16:43) 10k (Pb 33:51) and 21k (Pb 77:17) races and has had success at both Marathon (Pb 2:44) and Ultra distances. Most recently he completed the 250Km Desert Ultra Marathon, the ‘Marathon des Sables’ finishing in the elite category. Jay continues to compete at an Age group level and in 2020 raced in the ETU Duathlon Championships in Punta Umbría, Spain prequalifying for 2021 ETU Duathlon Champs in Targu Mures, Romania. In 2021 Jay raced in the World Triathlon Union Sprint Duathlon Championships in Aviles, Spain as well as qualified for the 2023, 70.3 World Championships and ITU Long Distance World Championships.
Jay has over 20 year’s experience in coaching and mentoring in a variety of situations. He has successfully delivered a multitude of events such as over seas training camps, remote high-risk expeditions and training camps in the UK. He is well versed in delivering efficient effective training across a broad spectrum of athlete ability from novice to high performance.
Qualifications
BTF (HPCP) Lv3
Precision Nutrition Lv1
Nutrition for Sport and Exercise (AfN)
Nutrition for Weight Management (AfN) Exercise for Fat Loss
Circuit Training Instructor
Gym Instructor Lv2
Personal Trainer Lv3
Kettlebell Instructor Lv2 (BWL)
Behaviour Change Coaching
TrainingPeaks Certification
INSCYD Metabolic Testing
UKAD Clean Coach Advisor
Mental Health Awareness for Sport
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